These eight business books will help you master sales, marketing, and mindset. They’ve sold millions of copies and helped coaches and consultants build eight-figure businesses. You’ll learn how to find your people, sell value, and create mass movements. Be Known, LLC in Knoxville, TN uses these strategies to power paid acquisition for coaches and consultants across the United States.
Key Takeaways
- Four foundation books teach timeless success principles under $15
- Three marketing books (free plus shipping) cover funnels and traffic
- The Dream 100 method can take any business to eight figures
- These books are used by presidents, CEOs, and top online marketers
- Most titles are available on Audible for audio learners
Why These Business Books Matter
These books have sold millions of copies combined. They contain proven strategies that work for coaches and consultants who need to attract high-ticket clients. You’ll find practical tactics, not theory. Each book solves a specific problem in your business growth.
The first four build your foundation. The next three teach you how to sell online. The final book shows you how to partner with influencers. Together, they create a complete system for building a profitable coaching or consulting practice.
Foundation Books Every Business Owner Needs
Start with these four classics. They’re about $10 each on Amazon. They’ll change how you think about success, wealth, relationships, and value.
7 Habits of Highly Effective People by Stephen R. Covey
This book has transformed presidents, CEOs, and millions of people worldwide. It teaches you to live with purpose and build lasting success. Covey shows you how to be proactive, begin with the end in mind, and put first things first. The habits are timeless and apply to business and life.
Think and Grow Rich by Napoleon Hill
Napoleon Hill interviewed 500 millionaires to discover what makes winners. He spent a lifetime creating the Law of Success philosophy. This book asks, “What makes a winner?” and gives you the answer. It’s the granddaddy of all motivational books according to Business Insider.
How to Win Friends and Influence People by Dale Carnegie
Dale Carnegie’s advice has carried countless people up the ladder of success. You’ll learn six ways to make people like you, twelve ways to win people to your thinking, and nine ways to change people without making them angry. It’s rock-solid and time-tested.
Selling Value by Don Hutson
This book teaches you to beat your competition. At the same time, you’ll keep customers happy. It covers four parts: mastering the head game, your blueprint for sales success, understanding your customer, and closing the deal. You’ll learn advanced selling skills that drive results.
The Holy Trinity for Marketing and Selling Online
These three books by Russell Brunson are free (you only pay shipping). They teach you everything about online marketing and sales. Brunson built ClickFunnels and helped thousands of entrepreneurs sell millions online.
DotCom Secrets by Russell Brunson
This book shares secrets about driving online sales. It’s not another “how to” guide. It won’t just increase traffic or conversions. It’ll show you the psychology behind why people buy. You’ll learn about value ladders, sales funnels, and the perfect webinar script.
Expert Secrets by Russell Brunson
Expert Secrets helps you find your voice and become a leader. You’ll build a mass movement of people who pay for your advice. Your message can change someone’s life. This book shows you how to turn that calling into a career.
Traffic Secrets by Russell Brunson
Traffic is just people. This book helps you find YOUR people. You’ll discover where your dream customers gather online. Then you’ll learn how to grab their attention and pull them into your funnels. That’s where you tell them a story and make an offer.
The Dream 100 Strategy for Eight-Figure Growth
This book by Dana Derricks is powerful. The strategies can help any business reach eight figures and beyond. It’s one of the core sales methods used at Be Known to grow client businesses. The Dream 100 is a century-old strategy used by elite entrepreneurs.
In this book, you’ll learn how to get instant access to anybody and make dream deals. You’ll discover the biggest mistake that kills deals. You’ll find the two secret weapons that get almost anybody to promote you. Most importantly, you’ll learn to partner with the 100 people who already have your dream customers’ attention.
According to Forbes, strategic partnerships are one of the fastest ways to grow a business.
How to Start Reading These Books Today
You can buy the first four books on Amazon for about $10 each. The next three books from Russell Brunson are free. You only pay shipping. The Dream 100 book is also free plus shipping.
If you prefer audio, most of these titles are on Audible. You can listen while driving or working out. That way, you’re always learning.
Start with the foundation books. Read one per week. Then move to the marketing trilogy. Finally, study the Dream 100 method. Apply what you learn to your coaching or consulting business as you go.
What Makes These Books Different
These aren’t academic textbooks. They’re written by people who built real businesses. Stephen Covey taught leadership to Fortune 500 companies. Napoleon Hill interviewed Andrew Carnegie and 500 millionaires. Dale Carnegie founded a training company. It’s still running today.
Russell Brunson built a nine-figure software company. Dana Derricks helps brands do millions in partnerships. These authors practice what they teach. That’s why their advice works in the real world.
Your Next Steps
Order these books today. Read them in the order presented. Take notes. Apply one idea from each book to your business this month.
Join a book club or mastermind to discuss what you learn. Teaching others will deepen your understanding. Plus, you’ll build relationships with other coaches and consultants.
Share your favorite book with a friend or client. Giving adds value and strengthens relationships. That’s the Dale Carnegie way.
Email us about your favorite business books. We’d love to hear your recommendations. We can even arrange a book swap.
Frequently Asked Questions
What are the best business books for coaches and consultants?
The top books include 7 Habits of Highly Effective People, Think and Grow Rich, DotCom Secrets, Expert Secrets, and the Dream 100 Book. These teach mindset, sales, online marketing, and strategic partnerships. They’ve helped thousands of coaches build profitable practices.
Are Russell Brunson’s books really free?
Yes, DotCom Secrets, Expert Secrets, and Traffic Secrets are free. You only pay a small shipping and handling fee. Brunson offers them as lead magnets to introduce people to his training programs and ClickFunnels software.
How long does it take to read these eight books?
If you read one book per week, you’ll finish all eight in two months. Most of these books are 200 to 300 pages. On Audible, each book takes about six to eight hours to listen through.
Do these books work for online businesses?
Yes. The foundation books teach principles that work for any business. The marketing trilogy covers online funnels, traffic, and expert positioning. The Dream 100 method works for both online and offline businesses.
What’s the Dream 100 strategy?
The Dream 100 is a method where you identify the 100 people who already have your dream customers’ attention. Then you build relationships with those influencers and partners. They promote your business to their audiences. It’s faster than building an audience from scratch.
Can beginners understand these books?
Yes. These books are written for real business owners, not academics. They use simple language and practical examples. Even if you’re new to business, you’ll understand the strategies. You can apply them right away.
Where can I buy these business books?
Buy the foundation books on Amazon or any major bookstore. Get the Russell Brunson books at their official websites (links provided above). Download the Dream 100 Book at dream100book.com. Most are also available on Audible for audio listening.