Free training & resources
Practical guides, a free scorecard, videos and a weekly newsletter from Daniel Pope, built from client work since 2018. Learn how to attract the right leads, follow up fast and turn more of them into paying clients, at your own pace.
Rated 5.0 on Google120+ clients since 2018Projects from $1,500
Where to start
Free
Score your systems
Read the guide for your weakest area
Get one practical fix by email
Watch the walkthroughs on YouTube
Book a free consultation
No pitch required. Use what helps. If you’d rather have it built for you, we’re one email away.
A few clients we've worked with
The short answer
Be Known offers free marketing & sales systems training for service business owners: the Systems Scorecard, step-by-step guides on the blog, Daniel Pope’s weekly newsletter Be Known: Growth Without Chaos, longer breakdowns on Substack and videos on YouTube. It covers lead capture, webinars, follow-up, booking, onboarding and automation, with examples from real client work.
Free, no catchBuilt from real client workNew every week
Free resources
Start wherever you are. Every resource is free and built from the same playbook we use on client systems.
01
Eight quick questions that score your marketing, sales, operations & AI, then tell you the one place to focus first. Take the Scorecard →
Best for: Knowing where to start
02
Step-by-step articles on lead capture, webinars, follow-up, booking, onboarding and automation for service businesses. Browse the guides →
Best for: Learning one topic in depth
03
Live sessions where Daniel walks through how to build one system, with time for your questions. Newsletter readers hear about them first.
Best for: Learning live with other owners
04
Be Known: Growth Without Chaos. One practical fix a week for owners who want to grow without holding it all together. Subscribe on LinkedIn →
Best for: Steady progress every week
05
Walkthroughs of the systems we build, client stories and quick answers to the questions owners ask most. Watch on YouTube →
Best for: Seeing how a system works
06
Longer breakdowns of real client builds, like a $109,000 launch and a lead calculator that booked 14 consultations in its first month.
Best for: Going deep on one build
Popular guides
A few of the guides owners read most. The full library is on the blog.
Funnels
Lead generation
Automation
Topics we cover
Everything ties back to one goal: turning the attention you already get into booked calls and paying clients.
Lead captureWebinars & workshopsEmail & text follow-upBooking & no-showsSales pipelinesClient onboardingCRM setupZapier & MakeAI for service businessesOffers & pricingReporting
Proof
Brad Blazar · Coaching & consulting
$7.03M
Revenue since 2020
Webinar, lead capture & follow-up systems
Michelle Cunningham · Sales training
$1.7M
In 18 months
Webinar & event systems
Laura Cowan · Lifestyle legal coaching
15-18 hrs
Recaptured every week
Onboarding, delivery & custom AI
Founder-led sales team
0
Sales calls the founder has to review
Custom AI tools & apps
Done for you
The training shows you how. If you’d rather have it done, here’s how we work: we look at how your business actually runs, then build the few systems that fix the biggest leaks first.
01
A free consultation and systems review. We map where leads, time and revenue slip through, then rank what to build first by impact, with upfront pricing.
02
We design, build and connect it inside the tools you already use (or better ones where it matters), tested with real data before anything goes live.
03
Your team gets walkthroughs and documentation so the system actually gets used. Then we stay on to support and improve it as you grow.
FAQ
Anything else? Email mail@beknownonline.com or bring it to your free consultation.
Yes. The Scorecard, guides, newsletter, Substack and videos are all free. Some resources ask for your email so we can send your results or new issues, and you can unsubscribe anytime.
Owners of established service businesses, like coaches, consultants, law firms, accounting firms & agencies, who want more of their leads to turn into paying clients without doing everything by hand.
Yes. Daniel runs live sessions and speaks at industry events throughout the year. Newsletter readers hear about upcoming sessions first.
Take the Systems Scorecard. It takes about 3 minutes and shows which area is costing you the most, so you can go straight to the guides that matter for your business.
Yes, that’s what Be Known does. Book a free consultation and we’ll show you the first system we’d build, with a timeline & upfront pricing. Most projects start at $1,500.
Book a free 20-minute consultation. We’ll map where your business is losing leads & time, and show you the first system we’d build, no obligation.
On the call, you get:
