Custom AI Tools & Apps Built Around How Your Firm Works

We build practical AI for professional service firms – assistants trained on your processes, AI sales coaching, intake and document tools, and client-facing apps – designed for real work, with your team in control.

Assistants

Answers from your SOPs, not the open internet.

Sales coaching

Every call scored & coached automatically.

Client apps

Your methodology, delivered at scale.

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The short answer

Be Known builds custom AI tools and apps for professional service firms. We design AI assistants trained on your processes, AI call scoring and sales coaching, intake and document tools, and client-facing platforms around your methods – connected to the tools you already use, with human review built in where accuracy matters.

Built on your processes & dataHuman review where it mattersConnected to your existing tools

What we build

AI Tools We Build for Firms

Custom AI tools, not a chatbot bolted onto your website. Purpose-built tools that take repetitive knowledge work off your team’s plate.

01

AI Assistants Trained on Your Processes

Your team gets fast, consistent answers from your own SOPs, playbooks and past work – instead of interrupting the founder.

  • Trained on your SOPs & documents
  • Internal Q&A for staff
  • New-hire training support
  • Access limited to what each role needs

02

AI Call Scoring & Sales Coaching

Every sales call is scored against your process and coached automatically, so reps improve without someone listening to recordings.

  • Automatic call scoring
  • Coaching notes per rep
  • Prospect role-play simulations
  • Script & objection training

03

AI Intake & Triage

Inquiries are summarized, categorized and routed so the right person sees the right lead with the context they need.

  • Inquiry summaries & tagging
  • Fit & urgency scoring
  • Routing to the right person
  • Draft replies for review

04

Document Drafting & Summaries

First drafts of proposals, reports, letters and summaries – created from your templates and data, then reviewed by your team.

  • Proposal & report first drafts
  • Meeting & call summaries
  • Document summaries for review
  • Consistent formatting & tone

05

Client-Facing Platforms & Portals

Turn your methodology into an app or portal clients use between sessions – so your expertise scales beyond your calendar.

  • Client portals & dashboards
  • Guided self-serve tools
  • Progress tracking
  • Built around your framework

06

Internal Tools & Dashboards

Small, focused apps your team actually uses – replacing the spreadsheets and workarounds that hold the firm together.

  • Custom internal apps
  • Calculators & quoting tools
  • AI-assisted reporting
  • Connected to your existing systems

Where AI fits

Where AI Helps - and Where It Shouldn’t Decide

Good custom AI tools make your experts faster. They don’t replace their judgment. We design every tool with that line in mind.

Great fits for AI

  • Repetitive writing & summarizing
  • Answering internal “how do we…” questions
  • Scoring & coaching against a clear rubric
  • Sorting, tagging & routing inbound requests
  • Turning your framework into a guided client experience

Where people stay in charge

  • Legal, tax & financial advice
  • Final review of anything client-facing
  • Pricing & scope decisions
  • Sensitive client conversations
  • Anything where a wrong answer is costly

Tools we build with

OpenAIAnthropic ClaudeGoogle GeminiMicrosoft 365Google WorkspaceGoHighLevelHubSpotZapier, Make & n8nCustom web apps

Proof

Results From the Systems We Build

15-18 hrs/wk recaptured

Laura Cowan – Lifestyle Legal Coaching

Client Onboarding, Client Delivery & Custom AI

0 sales calls the founder reviews

AI Sales Ops – Founder-led sales team

Custom AI Tools & Apps

$7.03M revenue over 5 years

Brad Blazar – Coaching & consulting firm

Lead Capture, Follow-Up & Webinar Systems

$1.7M in 18 months

Michelle Cunningham – Sales training

Webinar & Event Systems

How it works

Diagnose. Build. Support.

We don’t sell a template or a software license. We look at how your firm actually runs – how clients find you, how work gets delivered, where your team loses hours – then build the few systems that fix the biggest leaks first.

01

We find the leaks

A free consultation and systems review. We map where leads, time and revenue slip through – from first inquiry to final invoice – and rank what to build first by impact.

02

We build the systems

We design, build and connect the systems inside the tools you already use (or better ones where it matters) – tested with real clients and real data before anything goes live.

03

We train & support

Your team gets walkthroughs and documentation so the systems actually get used. Ongoing support and optimization are available, so your systems keep improving as the firm grows.

FAQ

Questions About Custom AI Tools

Common builds include AI assistants trained on your SOPs, AI call scoring and sales coaching, intake summaries and routing, first drafts of proposals and reports, and client-facing platforms built around your methodology. We start with the repetitive knowledge work that costs your team the most time.

ChatGPT is a general tool your team has to prompt, check and copy from every time. A custom tool is built around one job, uses your processes and data, lives inside your workflow and produces consistent results – without everyone needing to become a prompt expert.

We design tools for jobs where AI is reliable, ground them in your own documents, and build human review into any step where a wrong answer would be costly. AI drafts and suggests; your team decides.

We use business-grade AI services, limit each tool to the data it actually needs, and build within your firm’s existing security and confidentiality requirements. Your firm stays in control of its accounts and data.

Most custom AI tools start at $1,500 for a focused tool or assistant. Larger builds like client-facing platforms or multi-step AI systems typically range up to $25,000. You get a fixed quote before any work starts.

Ready to Put AI to Work on Your Firm’s Busywork?

Book a free consultation about custom AI tools. We’ll find where AI can take real work off your team’s plate – and where it shouldn’t – and show you the first tool we’d build.