Sales funnel systems

Sales funnel systems that turn attention into booked sales calls

A sales funnel is more than a landing page. We build the full path a stranger takes to become a paying client: the offer, the page, the lead magnet or webinar, the follow-up, the booking and the close, connected in one system you can track.

Rated 5.0 on Google120+ clients since 2018Projects from $1,500

One lead through the funnel

Tracked end to end

Click

Lands on a page built for one offer

Opt in

Grabs the guide, quiz or webinar seat

Nurture

Emails & texts build trust on their own

Apply

A short application sorts the good fits

Book

Picks a time & shows up ready

Every step is tracked. You see exactly where people drop off, so you fix the leak instead of guessing.

A few clients we've worked with

The short answer

Be Known builds sales funnel systems for established service businesses: coaches, consultants, law firms, accounting firms & agencies. We build the landing pages, lead magnets, webinars, follow-up and booking that move a prospect from first click to a sales call, then connect it all to your CRM so every lead is tracked from opt-in to paying client.

Built for high-value offersConnected to your CRMTracked step by step

What's in a funnel system

The parts of a sales funnel we build

Most funnels break at the handoffs: page to follow-up, follow-up to booking, booking to close. We build every step and connect them so nothing falls through.

01

Offer & Landing Pages

Pages built around one offer and one next step, written to attract the right people and turn away the wrong ones.

  • Offer positioning & page copy
  • Opt-in & sales pages
  • Mobile-first, fast-loading builds
  • A/B tests on headlines & offers

Common for: Businesses launching or relaunching an offer

02

Lead Magnets & Scorecards

A guide, scorecard, quiz or calculator that earns the opt-in and tells you who’s serious before you ever get on a call.

  • Scorecards & assessments
  • Quizzes that score each lead
  • Guides & checklists
  • Lead scores sent to your CRM

Common for: Businesses with traffic but thin lead flow

03

Webinars & Workshops

Live or automated events that teach, build trust with a room full of prospects and invite the right ones to a call.

  • Registration & reminder flows
  • Live, automated or hybrid events
  • Replay & follow-up sequences
  • Show-up & conversion tracking

Common for: Coaches & consultants with high-value offers

04

Nurture & Follow-Up Sequences

Email & text sequences that keep the conversation going until a lead books, buys or opts out.

  • Welcome & value sequences
  • Speed-to-lead texts
  • Re-engagement for cold leads
  • Reply detection that pauses automation

Common for: Anyone whose leads go quiet after opting in

05

Applications & Booking

A short application and calendar step, so your sales calls are with people who fit and show up ready.

  • Qualifying applications
  • Self-booking on the right calendar
  • Reminders that cut no-shows
  • Pre-call prep emails

Common for: Anyone selling on a call

06

Funnel Tracking & Reporting

See cost per lead, opt-in rate, show-up rate and close rate at every step, so you know exactly what to improve next.

  • Step-by-step conversion tracking
  • Ad & lead source attribution
  • Pipeline & revenue data
  • Weekly owner reports

Common for: Owners who want to know what’s working

Funnel examples

What a funnel looks like in practice

Illustrative examples of the kinds of funnels we build. Every real build is scoped to the business, the offer and its tools.

Coach or consultant

Webinar to enrolled client

  • Content or ads drive webinar registrations
  • Reminders get people to show up live
  • The offer leads to a short application
  • Qualified applicants book a call with you

Law firm

Free guide to signed client

  • A practice-area guide captures the lead
  • Follow-up answers common questions
  • The lead books a consult online
  • Intake & the engagement letter go out on their own

Accounting firm

Scorecard to new engagement

  • A quick scorecard captures the lead
  • Results route to the right service
  • The prospect books a discovery call
  • The proposal & engagement letter follow

Tools we build with

Built on tools you can run

We build funnels inside the tools your business already uses wherever it makes sense, and only recommend a change when a tool is holding you back.

GoHighLevelHubSpotWordPressElementorZoomCalendlyStripeZapierMakeMeta AdsGoogle AdsLinkedIn Ads

Proof

Results from the systems we build

Brad Blazar · Coaching & consulting

$7.03M

Revenue since 2020

Webinar, lead capture & follow-up systems

Michelle Cunningham · Sales training

$1.7M

In 18 months

Webinar & event systems

Laura Cowan · Lifestyle legal coaching

15-18 hrs

Recaptured every week

Onboarding, delivery & custom AI

Founder-led sales team

0

Sales calls the founder has to review

Custom AI tools & apps

How it works

Diagnose. Install. Support.

We don’t sell a template or a software license. We look at how your business actually runs, how clients find you and where your team loses hours, then build the few systems that fix the biggest leaks first.

01

We find the leaks

A free consultation and systems review. We map where leads, time and revenue slip through, then rank what to build first by impact, with upfront pricing.

02

We install the system

We design, build and connect it inside the tools you already use (or better ones where it matters), tested with real data before anything goes live.

03

We train & support

Your team gets walkthroughs and documentation so the system actually gets used. Then we stay on to support and improve it as you grow.

FAQ

Questions about sales funnel systems

Anything else? Email mail@beknownonline.com or bring it to your free consultation.

A sales funnel system is the full path a prospect takes from first click to paying client: the landing page, lead magnet or webinar, follow-up, application, booking and sales call, all connected so every step is tracked. The system part matters, because a funnel without follow-up and tracking leaks most of its leads.

Yes, that’s who we build for: established, owner-run service businesses like coaches, consultants, law firms, accounting firms & agencies that sell high-value services, usually on a sales call. We don’t build course-launch funnels.

It depends on your offer price, sales cycle and audience. Higher-value offers usually do best with a webinar or workshop that builds trust first, while a scorecard or quiz works well when people want a quick answer. We’ll recommend the right starting point on your free consultation.

Ads can be part of the build, but they’re never the whole thing. We make sure the pages, follow-up & booking convert first, so the attention you already get (referrals, content, social media or paid ads) turns into booked calls.

Most projects start at $1,500 for a focused funnel. Full builds with webinars, follow-up & reporting typically run $25,000+, depending on the work needed. You get upfront pricing before any work starts.

Not sure which funnel to start with?

Book a free 20-minute consultation. We’ll look at your offer & how leads find you today, and show you the funnel we’d build first, no obligation.

On the call, you get:

  • A look at your current marketing, sales & operations setup
  • The highest-impact fix, named plainly
  • Timeline, expected results & upfront pricing
Book a free consultation →