The Be Known blog

Practical guides to marketing & sales systems for service businesses

How to attract the right leads, follow up fast and turn more of them into paying clients. Written by Daniel Pope from real client work since 2018.

New here? Score your systems first, then book a free call to see where your leads are slipping through.

Featured guides

Bottleneck audit methodology for service business owners who need 25 hours back per month without hiring, offshoring, or working weekends

Business automation & systems

How we find the one constraint costing a firm the most time and leads before we build anything, with the steps we use on client work.

By Daniel Pope, Founder of Be Known

Business automation & systems

By Daniel Pope

AI Content Calendars for Lead Generation: Automating Paid Acquisition for Coaches & Consultants

Client acquisition

By Daniel Pope

Laura Cowan case study: 15-18 hours a week recaptured

Case study

Laura Cowan recaptured 15-18 hours a week

All guides

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Brad Blazar scaled from $5K/month to $7M in 5 years using paid acquisition, webinar funnels, and offer repositioning. Be Known's proven system for coaches.
Stop Sending Paid Traffic to Your Homepage: Build Lead Generation Landing Pages
Dedicated lead generation landing pages convert 160% better than generic forms. Benchmark data, personalization tactics & tools for coaches running paid ads.
Sales Page Conversion Rates for Coaches & Consultants: Benchmarks, Strategies & Paid Acquisition Tactics
Discover sales page conversion benchmarks for coaches & consultants. Learn proven strategies to boost call-booking and offer conversion from paid ads.
Lead Magnets and Opt-In Pages That Convert Paid Traffic Into High-Ticket Coaching Clients
Turn paid traffic into qualified coaching leads. Interactive lead magnets hit 47.3% opt-in; AI-personalized pages reach 23.4%. Proven strategies nationwide.
Webinar Registration Funnels: 2026 Benchmarks for Paid Acquisition (Coaches & Consultants)
Webinar registration funnels for coaches/consultants: 40–45% attendance, email drives 71% of signups, LinkedIn $42/registrant. Paid acquisition benchmarks.
Crafting Aligned Coaching Ad Offers That Book Calls: A Paid Acquisition Guide for Coaches & Consultants
Design aligned coaching ad offers that convert clicks into booked discovery calls. Proven strategies for coaches & consultants using paid acquisition.
Writing Email Nurture Sequences That Convert Coaching Leads
Email nurture sequences get 4–10× the response rate of one-off blasts. Learn how coaches & consultants turn paid-ad leads into booked calls.
Using Storytelling and Vulnerability in Paid Acquisition for Coaches and Consultants
Learn how coaches and consultants use storytelling and vulnerability in paid ads to build trust, lower CPL, and improve conversion rates nationwide.
Webinar Check-In Automation for Coaches & Consultants: Drive 40%+ Show-Up Rates
Automated webinar check-in sequences lift coach & consultant show-up rates 18–22%. Learn 3–5 reminder tactics that turn registrants into attendees.
Webinar Replay Delivery Automation for Coaches & Consultants: Convert Paid Traffic Into Evergreen Revenue
Automate webinar replay delivery to convert paid traffic 24/7. Be Known serves coaches & consultants nationwide with replay systems that maximize ad ROI.
Integrating AI-Built Lead Magnets into Webinar Funnels for Coaches and Consultants
AI-built lead magnets boost webinar funnel conversions by 50%. Learn how coaches & consultants use quizzes, calculators & scoring to qualify paid traffic.
Choosing the Right AI Lead Magnet Format for Coaching and Consulting Offers
Interactive AI assessments convert 30–50% for coaches. Choose the right AI lead magnet format—quizzes, calculators, mini-courses—to book high-value calls.
Converting Cold Meta and Google Ad Traffic with AI-Built Lead Magnets for Coaches and Consultants
Coaches and consultants can turn cold Meta and Google ad clicks into qualified leads using AI-built quizzes, calculators, and interactive magnets that convert at 30–40%.
7 Webinar Reliability Backup Plans That Rescued Profitability When Tech Failed
20–30% of live webinars hit tech issues. Protect your paid acquisition ROI with proven backup plans for coaches & consultants nationwide.
AI decision matrices score ad platforms by cost-per-lead and ROI. Learn to weight criteria, automate updates, and scale paid acquisition for coaches.

Browse by topic

Two guide hubs, with every related post in one place.

Follow-up & sales automation

Lead intake, instant follow-up, booking and reporting, so good leads get a fast response and fewer go cold.

Lead capture & client acquisition

Webinars, content and lead magnets that turn attention into booked calls, for coaches, consultants and expert-led businesses.

A Few Clients We’ve Worked With

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Questions about this blog

Practical guides on marketing & sales systems for service businesses: lead capture, webinars, follow-up, booking and the automation behind them. Every guide comes from client work we have done since 2018.

Daniel Pope, founder of Be Known, publishes them from real client work. Be Known has worked with more than 120 clients since 2018.

Take the free Systems Scorecard to see where leads are leaking. Then book a free 20-minute consultation at beknownonline.com/start to see what to build first.

We build about 99% of client automations in Zapier. We use Make for some of our own internal workflows, where it is generally more than most client projects need.

Turn These Ideas Into Systems That Bring You Clients

Reading the strategy is the first step. The results come when the right marketing & sales systems are built, launched and running in your business. Book a free 20-minute call and we will show you where leads are slipping through and what to build first.

Book a free consultation →